Deep and Wide – by Andy Stanley

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Reviewed by Gary E. Gilley

Deep and Wide promotes the seeker-sensitive, market-driven approach of “doing church.” There is virtually nothing in the book that hasn’t been said or done by his “hero” Bill Hybels and others that teach the paradigm. From basing North Point’s programming on surveys and secular management (p. 14), to seeing people as consumers (p. 16) and a target audience that must be attracted.

Reviewed by Gary E. Gilley
    
Endorsed by everyone from Rick Warren and Bill Hybels to Dave Ramsey, Steven Furtick and Jeff Foxworthy, Deep and Wide reveals Andy Stanley’s “secret sauce” (p. 17) which he believes makes his church not only great but a model others should adopt. Stanley’s goal has been to create a church that unchurched men, women and children love to attend (p. 11) and by all accounts he has succeeded. The first of five sections tells the story of the birth of North Point Community Church in Alpharetta, Georgia, first as an extension of his father’s (Charles) church, then as a split, in which several thousand people eventually left the mother church to join Andy’s. Andy knows this is not the best way to start a church, but is honest and transparent enough to admit that this is what happened. Conflicts with his famous father were inevitable and Andy chronicles those as well.

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